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Dribble and Score in Style with Lululemon’s New Women’s Basketball Apparel
Triple in style as you succeed in triple-doubles all season!
Who says you can’t be comfortable and fashionable while sweating it out on the court? We have got you covered! Lululemon’s new basketball apparel line will be available in all of our stores and online on August 16.
We’ve partnered with the best of the best female basketball players in high school, college, and the Women’s National Basketball Association (WNBA) to make sure that you are set to succeed in comfort and style this season. High school basketball prodigy Aailyah Chavez, Jr., college basketball star Judea Skies “Juju” Watkins, and WNBA icon A’ja Wilson have all created their own custom jerseys that will also be available to the public. The new line features fifteen new pieces of athletic apparel, each made with the highest quality materials, providing support, stretch, odor-resistance, water resistance, and maximum airflow optimization. Join the conversation on our social media platforms using the hashtag #tripledoublestylesuccess for your chance to win a free jersey designed by our partners.
We will also have pop up stands at a handful of colleges and universities to promote the new campaign with shooting hoops contests, music, flyers offering exclusive discounts, and most importantly, free rewards!
At lululemon, we are dedicated to enhancing your performance and style both on and off the court. With our new basketball apparel line, designed for ultimate comfort and functionality, we’re empowering you to triple those points and achieve your best game yet! Join us on August 16th as we launch this exciting new collection. Keep an extra eye out on our social media channels for some exclusive content on the incredible journeys of our partners. We’ll see you stylishly on the court!
OOH ADVERTISEMENTS:
FLYER:
Flyers will be distributed at lululemon pop ups at selected schools, providing students with discounts for the new launch. Discount codes will be customized per school. For example: the flyer below will be distributed to students at the University of Southern California.
BUS SHELTER:
Bus Shelters will be displayed near major metropolitan areas and lululemon shops.
BILLBOARD:
Billboards will be displayed near major metropolitan areas and lululemon shops.
INSTAGRAM:
Image Sources:
Images of our basketball partners were sourced from the links below. All misc graphics and background images were sourced from Canva. Flyer and billboard images sourced by Canva.
- Aaliyah Chavez
– Annie Rice/Avalanche-Journal / USA TODAY NETWORK
https://www.azdesertswarm.com/basketball/2023/10/2/23899270/arizona-womens-basketball-recruiting-2025-top-ranked-point-guard-aaliyah-chavez-10 - Juju Watkins
– Jineen Williams / SLAM
https://www.slamonline.com/the-magazine/juju-watkins-sierra-canyon-slam-242/ - A’ja Wilson
– Kris Lumague
https://www.artworkarchive.com/profile/unlvmuseum/exhibition/seeing-seen/a-ja-wilson
Disclaimer: All information on this page is solely for a school project. ImaJen Media has no affiliation with lululemon or any of its partners in this campaign.