Hello! Welcome to my comp examination for my USC’s masters degree. I’ve created a campaign for lululemon athletica, that focuses on a fabricated launch of an apparel line for women’s basketball that would appeal to high school and college athletes. All information will be summarized in the five sections in the clickable links below. Please note, this campaign is solely for a school project. Imajen Media has no affiliation with lululemon or any of the partners mentioned in the campaign. Thank you!